Mmmm • Shopify Web Development & Retail Shopify POS Implementation.
Led the full e-commerce migration (CMS) from Presto to Shopify, establishing a scalable omnichannel infrastructure with Shopify POS, integrated loyalty systems, and unified order management across web and retail. Introduced Track-POD for seamless last-mile coordination with 3PL, reducing delivery errors and increasing visibility.
Conducted A/B testing on layouts and content to optimize the checkout experience and reduce cart abandonment. Overhauled the site’s UI/UX with responsive, conversion-driven design and cleaner navigation flow. Optimized SEO across the platform with file size compression, uniform image ratios, and metadata hygiene to boost organic reach and improve loading speed. 
Managed and updated the Google Business profile to increase discoverability and engagement. Directed photography, seasonal campaign visuals, and all email marketing, while developing clear SOPs for internal handoff and support across customer-facing touchpoints. Conceptualized, designed, and launched email marketing campaigns to support product pushes, store promotions, and seasonal initiatives — driving traffic and sales through direct customer engagement.

Below are some of the email marketing campaigns I have published:

🔥 Fire Up the Grill! Explore Our All-New BBQ Bundles—Aussie, American, Wagyu & Pork! (mmmm.com.sg/fire-up-the-grill-spfy)
🥩 The Great Wagyu Sale: Up to 30% Off Premium Cuts (mmmm.com.sg/the-great-wagyu-sale-spf)
✨ Mid-Week: Mini Sale! (mmmm.com.sg/mid-week-mini-sale-spfy)
🧧 Happy Lunar New Year from Mmmm! (mmmm.com.sg/happy-lunar-new-year-2025-spfy)
🎄 Christmas Festive List: 10% Off for Early Birds! (mmmm.com.sg/christmas-festive-list-promo-spfy)

View more at: mmmm.com.sg
"Home/Splash Page"
"Collection Page"
"Product Page"
"Membership/Loyalty Page"
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