Led e-commerce and brand experience end-to-end—designing a content-rich Shopify site that tells a clear luxury wearable-art story through visual identity, tone of voice, and editorial pacing. I shaped UI/UX and PDP standards (fit/finish details, materials narratives, lookbooks), built SEO structure and GA4 tracking, and integrated third-party tools to support conversion and post-purchase flows. I ran targeted digital campaigns, produced social content, and shot product/editorial visuals—while handling IT support to keep web, creative, and marketing operations smooth and reliable.

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