Apiary, Ice Creamer • Shopify (Web Development)
Transformed the online storefront by migrating from Weebly to Shopify, launching a refreshed user interface focused on conversion, ease of navigation, and mobile responsiveness. Integrated POS and Track-POD logistics to streamline the fulfillment process and minimize manual errors. Onboarded GrabMart and Deliveroo with full SOP setup for operational readiness.
Implemented GA4, Google Search Console, and localized Google Ads campaigns to drive traffic. Tripled monthly online revenue in the first month post-launch with a lean ad budget, validating new customer segments and peak time conversions. Ran visual/content A/B tests to refine landing page and PDP performance.
Optimized SEO with compressed imagery, consistent file naming, and structured content blocks for indexing. Produced a cohesive suite of brand visuals, including behind-the-scenes videos, food prep reels, and store walkthroughs. Regularly updated the Google Business profile for local SEO and ensured alignment across all content channels.
View more at: apiary.sg
"Home/Splash Page" — Desktop/Mobile View
"Collection Page" — Desktop/Mobile View
"Product Page"
"Side Cart Menu / Cart Page"
"Bundle/Upselling Page"
